Typical Tasks
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.
A day in the life
What kind of work is this?
Enterprising
Business based Work
Artistic
Conceptual, Creative Work
Social
Working with people
What personality traits do you need to succeed?
Attention to Detail
Integrity
Initiative
Dependability
Persistence
Stress Tolerance
What key skills are needed for this job?
Speaking
Active Listening
Writing
Reading Comprehension
Social Perceptiveness
Coordination
Expected Knowledge
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Common Activities
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.